A Content Team, One Install
Running a content operation means a strategist, a hook writer, a scriptwriter, an editor and someone answering comments — or one person doing all five badly. Content Skills is a free, open-source bundle of more than 30 Claude skills that splits that work into roles, each owning one job in the pipeline.
Your Content Team, as Skills
- Strategist finds trending topics in your space.
- Hook Writer produces ranked hooks for the first three seconds.
- Scripter writes the script in your voice.
- Reel Builder edits it beat by beat.
- Comment Responder turns commenters into DM leads.
Captions, a content calendar and repurposing skills round it out. Run content-factory once and it chains the whole pipeline: research, hook, script, build, caption and lead capture.
Manual or Autopilot
The skills themselves are free and MIT-licensed: you run them and you post. Install them with one script, or add them as a Claude Code plugin. Ootto, the company behind the bundle, runs a separate service that connects your Instagram account and runs the posting and comment-to-lead steps for you.
Keep the DMs Human-Approved
Automated DMs to leads can run into Instagram's limits and rules. The guide's advice is to keep replies human-approved, whichever mode you use.
What's in the Guide
The full skill roster, how the content-factory pipeline chains them, the difference between the free skills and Ootto's autopilot, the install command, and a direct link to the repo.
The full field guide is in the PDF.
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