Keep Donors Giving Year After Year
Automate year-round donor engagement, renewal reminders, and re-engagement campaigns that build a loyal, long-term supporter base.
How it's works
From One-time Donor to Lifelong Supporter
Automate the full donor retention journey to maximise giving frequency and lifetime value.
Segment Your Donor Base
Greta segments donors by giving frequency, amount, and engagement level.
- New donors, recurring givers, major donors, and lapsed segments created automatically.
- Each segment receives tailored communications appropriate to their relationship.
Deliver Year-round Stewardship
Keep donors connected to your mission throughout the year with regular impact updates.
- Quarterly impact reports and programme updates sent automatically.
- Personalised messages that reference each donor's specific contributions.
Send Renewal Reminders
Automate timely renewal reminders that encourage recurring donors to continue giving.
- Renewal reminders sent 30, 14, and 3 days before giving anniversary.
- Personalised messages highlighting the cumulative impact of their support.
Re-engage Lapsed Donors
Automatically reach out to donors who have not given recently with targeted re-engagement campaigns.
- Lapsed donor sequences trigger based on time since last gift.
- Mission-focused messages reconnect lapsed donors to the cause.
Platform
Donor Retention Automation for Non-Profits
Automate year-round stewardship that keeps donors connected, engaged, and giving.
Donor Segmentation Engine
Automatically segment donors by giving behaviour to send the most relevant retention communications.
Impact Stewardship Campaigns
Deliver regular personalised impact updates that show donors the difference they are making.
Giving Anniversary Reminders
Send automated renewal reminders timed around each donor's giving anniversary.
Lapsed Donor Re-engagement
Automatically identify and re-engage donors who have not given recently with mission-focused campaigns.
Donor Retention Analytics
Track retention rate, average giving frequency, and donor lifetime value over time.
Explore More
Explore Other Industries
Greta works across every industry. See how other marketers are driving results.
FAQ
Got more questions?
Everything you need to know about donor retention automation with Greta.
Show impact. Donors who see exactly how their contributions are making a difference are significantly more likely to give again.
Greta tracks year-over-year donor retention rate, average gift frequency, and donor lifetime value to give you a full picture of your retention health.
Build Something Real
If you can describe it, you can build it.