Donor Retention

Keep Donors Giving Year After Year

Automate year-round donor engagement, renewal reminders, and re-engagement campaigns that build a loyal, long-term supporter base.

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How it's works

From One-time Donor to Lifelong Supporter

Automate the full donor retention journey to maximise giving frequency and lifetime value.

Describe Your Donor Retention Strategy
Step 1

Describe Your Donor Retention Strategy

Greta segments donors by giving frequency, amount, and engagement level.

  • New donors, recurring givers, major donors, and lapsed segments created automatically.
  • Each segment receives tailored communications appropriate to their relationship.
See Your Stewardship Come to Life
Step 2

See Your Stewardship Come to Life

Keep donors connected to your mission throughout the year with regular impact updates.

  • Quarterly impact reports and programme updates sent automatically.
  • Personalised messages that reference each donor's specific contributions.
Connect Your Donor Database
Step 3

Connect Your Donor Database

Automate timely renewal reminders that encourage recurring donors to continue giving.

  • Renewal reminders sent 30, 14, and 3 days before giving anniversary.
  • Personalised messages highlighting the cumulative impact of their support.
Deploy with One Click
Step 4

Deploy with One Click

Automatically reach out to donors who have not given recently with targeted re-engagement campaigns.

  • Lapsed donor sequences trigger based on time since last gift.
  • Mission-focused messages reconnect lapsed donors to the cause.

Platform

Donor Retention Automation for Non-Profits

Automate year-round stewardship that keeps donors connected, engaged, and giving.

Donor Segmentation Engine

Automatically segment donors by giving behaviour to send the most relevant retention communications.

Impact Stewardship Campaigns

Deliver regular personalised impact updates that show donors the difference they are making.

Giving Anniversary Reminders

Send automated renewal reminders timed around each donor's giving anniversary.

Lapsed Donor Re-engagement

Automatically identify and re-engage donors who have not given recently with mission-focused campaigns.

Donor Retention Analytics

Track retention rate, average giving frequency, and donor lifetime value over time.

Explore More

Explore Other Industries

Greta works across every industry. See how other marketers are driving results.

FAQ

Got more questions?

Everything you need to know about donor retention automation with Greta.

Show impact. Donors who see exactly how their contributions are making a difference are significantly more likely to give again.

Greta tracks year-over-year donor retention rate, average gift frequency, and donor lifetime value to give you a full picture of your retention health.

Build Something Real

If you can describe it, you can build it.