Therapist Website Design: 10 Examples and a Checklist That Gets Bookings

Good therapist website design does three jobs fast: it says who you help, it shows your fees, insurance and licensed states, and it puts one "Request appointment" button on every page. Booking and intake should run through your practice management system (EHR), not a plain website contact form. Squarespace's and Wix's own help docs both say their standard forms aren't a HIPAA solution on their own. Below: a checklist, 10 live examples, what the vendors' HIPAA docs actually say, how booking works, and what each option costs. Prices were checked on each vendor's own page on October 19, 2026.

Most therapy websites fail at the same moment: a tired visitor comparing five tabs can't tell in ten seconds whether you take their insurance. So they close the tab.

At a glance: therapist website options and what they cost

What should a therapist website include?

SimplePractice's own guide lists the basics: a bio, services, approaches, specialties, insurance, fees, whether you're accepting new clients, an address if you see people in person, and contact details. That's the floor. Here's the checklist we'd hold every design to:

• One call to action, worded the same everywhere ("Request appointment" or "Book a free consultation"), in the header and at the end of each page.
• A bio that names who you work with in the first two lines, not where you trained.
• Services pages with fees, or a dedicated Fees page. Don't make people email to ask.
• Insurance you accept, listed by name, plus your private-pay rate.
• "Accepting new clients" status, kept current.
• The states you're licensed in, if you offer telehealth.
• Calm colours and real photos of you or your office.
• Readable text on a phone: a short line length, plenty of spacing, buttons big enough to tap.
• Accessible basics: alt text on images, enough colour contrast, headings in order.

If you see clients who pay out of pocket, also read CMS's guide on good faith estimates. It says that, usually, a provider must give someone who isn't using insurance a good faith estimate of expected charges if they request one or schedule at least 3 business days ahead. Your fees page is the natural place to say how clients can ask for one.

10 therapist website design examples

The first six are live practice sites, all featured in SimplePractice's roundup of therapist websites; we opened each one on October 19, 2026 and noted what's worth copying. The last four are starting points you can build from.

1. Beachfront Anxiety Specialists

Beachfront Anxiety Specialists is a Redondo Beach, California group practice built around one population: people with OCD and anxiety. The homepage repeats a single offer, a free consultation, and puts the street address and phone number right beside it, with in-person and remote options spelled out. Copy this: pick your population and let every headline speak to it.

2. Orka Health and Wellness

Orka Health and Wellness solves the group-practice problem of "which therapist do I pick?" with a short four-question matcher, then a free 15-minute consult. The homepage also says, in plain words, that it's accepting new clients and takes all major Minnesota insurance plans, including Medicare and Medicaid, with private-pay rates a click away. Copy this: answer the money question on the homepage.

3. Wyatt Okeefe, MA, LMHC, LPC, LPCC

Wyatt Okeefe's site serves LGBTQIA+ clients online and lists all six states he's licensed in (California, Florida, Georgia, New York, Oregon and Washington) near the top. "Schedule Your Free Consultation" appears several times down the page, so a visitor never has to scroll back up. Copy this: if you offer telehealth, your licensed states are a trust signal, not small print.

4. Colette Cassidy, LMHC

Colette Cassidy's site runs on SimplePractice's website builder, and it shows that format at its best. Under the headline sits a row of status badges: offers telehealth appointments, accepts online payments, accepts insurance, accepting new clients. Then services, approaches, a named list of insurers and a fees section. "Request appointment" and "Client Portal" buttons stay in the header. Copy this: the badge row. It answers four questions in one glance.

5. Cloud Counseling Services

Cloud Counseling Services, Cassidy LaPointe's practice in Beverly, Massachusetts, uses a practice name instead of a personal one and carries the cloud idea through its soft palette. It adds a dedicated Location page. Copy this: a practice brand gives you room to add clinicians later without a redesign.

6. Lori Granger, LMFT

Lori Granger's site leads with a promise rather than a credential: "Find Your Wise Inner Voice." Below it, the same badge row as example 4 and a named insurer list (Aetna, Optum, Cigna, Carelon Behavioral Health). Copy this: write the headline about the client's outcome, then prove it with specifics.

7. Wix Therapist (Modern) template

The Therapist (Modern) template is a clean layout Wix pitches at therapists and counselors. A reasonable base for a solo practice that wants a drag-and-drop editor.

8. Wix Therapist (Calm) template

Therapist (Calm) is the softer option from the same gallery. Wix's therapist template list has more styles if neither fits.

9. Squarespace therapist templates

Squarespace groups its options on one therapist templates page and mentions intake forms there. Read that alongside Squarespace's own form documentation (next section) before you put any intake questions on the site.

10. SimplePractice's Professional Website

The SimplePractice website builder is behind examples 4 to 6. If you already pay for SimplePractice, it's the shortest path from "no site" to "site with working appointment requests."

Does a therapist website need to be HIPAA compliant?

It depends on who you are and what the site collects, which is a question for official guidance and your own advisor, not a web designer. Here's what the sources say.

HHS says the HIPAA Rules apply to covered entities and business associates. Health care providers, including psychologists, are covered entities "only if they transmit any information in an electronic form in connection with a transaction for which HHS has adopted a standard." HHS also says that a covered entity that engages a business associate must have a written business associate contract with it. CMS has a decision tool for working out whether you're a covered entity.

Then there's what the website vendors say about their own tools:

• Squarespace: its form block guide says form blocks are encrypted over SSL but can't be used as part of a HIPAA-compliant solution, and recommends Acuity Scheduling for secure patient information. Its Acuity and HIPAA article says Acuity is the only Squarespace feature designed for HIPAA obligations and that the BAA doesn't cover other Squarespace features. Acuity's pricing page shows the BAA on its Premium plan only.
• Wix: its HIPAA help article says you must activate PHI protection and sign a BAA, that this is available on Business, Plus, Elite, Business Elite and Enterprise plans, and that you remain responsible for how you configure the site. Wix recommends not collecting PHI until both steps are done.
• SimplePractice, TherapySites and Brighter Vision describe their own products as HIPAA-compliant or sell HIPAA-compliant forms and email as add-ons (see the table above).

Read together, the vendor docs point one way. The plain contact form on a website stays generic, and anything about a client's health goes through a tool covered by a BAA you've signed. A client portal inside your EHR is a different thing from a contact form, and the docs treat them differently.

How do clients book appointments on a therapist website?

There are two models, and the honest answer is that the first suits most private practices.

Booking through your EHR. SimplePractice says that if you enable appointment requests on your website, those requests flow into your SimplePractice account; it lists an appointment request widget among its Plus plan ($99/month) highlights. Your website's job is then simple: send every "Request appointment" click to that page. Intake paperwork, consent forms and messaging stay inside the EHR.

Booking through the website builder. Wix includes scheduling from its Core plan. Squarespace sells Acuity Scheduling separately (Starter $16/month billed annually, Standard $27, Premium $55; $20, $34 and $69 billed monthly). If HIPAA applies to you, the BAA tier matters more than the base price: on Squarespace's side that's Acuity Premium, on Wix it's Business or higher.

If you're asking a broader question, such as which no-code platform to buy for a customer booking app, our booking system builder comparison sorts the options by how complex your booking rules are.

How much does a therapist website cost?

The table at the top has the entry prices. The real comparison is total monthly cost for the setup you'd actually run.

A solo clinician already on SimplePractice Starter pays $49 a month and gets the website builder with it, so the site costs nothing extra. Moving to Plus for the request widget makes it $99.

A done-for-you therapy site from TherapySites starts at $69 a month plus $199 once, and its secure emails and forms add from $15 a month. Brighter Vision starts at $99 a month ($78 billed annually) plus a $100 setup fee, with Hushmail forms from $14.99 a month or bundled into the $349 Flourish plan.

The DIY route looks cheapest and often isn't. Squarespace Basic is $19 a month billed annually, but if you need a BAA for booking you add Acuity Premium at $55 a month billed annually, which puts you near $74 a month before a domain or email. On Wix, the HIPAA path starts at the Business plan rather than the cheapest one.

Can you build a therapist website yourself?

Yes. A therapist website is mostly pages: bio, services, fees, insurance, FAQ, licensed states and a clear button. Any builder above can do that in a weekend.

Where building your own with an AI app builder like Greta.sh makes sense is a group practice whose site has outgrown templates. Say you have eight clinicians and want a directory visitors can filter by specialty, insurance, licensed state and telehealth, with each clinician's "Request appointment" button pointing at their own page in your EHR. You describe that in plain English, Greta.sh generates the app with its own database for the clinician profiles, and the code is yours to export. Pricing starts with a Free plan of 5 credits a day for building; deployment and a custom domain start on Starter at $5 a month on the welcome offer (normally $20 a month). The pricing page lists Database among the Pro plan's features, at $20 a month on the welcome offer (normally $50), so check which plan your build needs before you commit.

The limits are the important part. Greta.sh makes no HIPAA claim, and its pages don't mention signing a BAA. So the site it builds should hold public information only: profiles, fees, FAQs. The filter runs on what the visitor clicks and stores nothing about them. Booking, intake, payments and messages stay in your EHR. If you also run sessions or programmes that aren't clinical care, our booking and scheduling app guide covers what a full booking app involves, and our compliance-first build guide covers how to think about audits before you write a line of code.

And plainly: if you're a solo clinician on SimplePractice, use its included website. It's already paid for and the booking just works.

Therapist website templates: where to find them

• Wix: the therapist template gallery, including the Modern and Calm designs above.
• Squarespace: the therapist templates page.
• EHR and therapy-specific providers: SimplePractice's builder comes with its subscription; TherapySites and Brighter Vision design the site for you.
• Greta.sh: there's no therapist template. The booking app template on the templates page is built for salons, tutors and studios and stores customer notes, so it's the wrong base for a therapy practice's client booking.

The template is only the layout. The checklist is what makes it work.

Frequently asked questions

What should a therapist website include?

Who you help, your services and approaches, fees, insurance accepted, whether you're accepting new clients, licensed states for telehealth, contact details and one repeated "Request appointment" or "Book a consultation" button.

Does a therapist website need to be HIPAA compliant?

HHS says the HIPAA Rules apply to covered entities and business associates, and that providers are covered entities only if they transmit information electronically in connection with a standard transaction. CMS has a decision tool to check. Squarespace and Wix both say their standard forms aren't a HIPAA solution without extra steps, so route health information through a tool covered by a BAA, and ask your own advisor about your situation.

How much does a therapist website cost?

From nothing extra if your EHR includes a builder (SimplePractice Starter is $49 a month), to $69 a month plus a $199 fee at TherapySites or $99 a month plus a $100 setup fee at Brighter Vision. DIY on Squarespace starts at $19 a month billed annually, but a BAA for booking means adding Acuity Premium.

What is the best website builder for therapists?

If you already use SimplePractice, its included website builder. If you want a done-for-you design, TherapySites or Brighter Vision. If you want full design control, Squarespace or Wix, paired with a booking tool on a plan that includes a BAA if you need one.

How do clients book appointments on a therapist website?

Usually through a "Request appointment" button that opens your EHR's booking or request page, so the request lands in your practice management system. Wix, and Squarespace through Acuity, can also take bookings directly.

Fix the first ten seconds

Open your current site on your phone and time how long it takes to find your fees, your insurance and the booking button. If it's more than ten seconds, fix that before you change a single colour. And if your group practice needs a site templates can't handle, start building your app with Greta.sh.