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GuideMarketingAugust 14, 2026

Want AI to Recommend Your Brand?

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An answer-engine optimization field guide to five tools for measuring AI visibility: HubSpot's free AEO Grader, Peec AI, Otterly.AI, Profound, and AI Visibility Tracker — plus how to build a prompt list buyers actually use.

What's inside
  • Why page-one Google rankings only tell part of the story now
  • A free grader for your first AI visibility check
  • Ongoing trackers for visibility, position, sentiment and competitors
  • Daily monitoring of your own buyer-intent prompts
  • Build prompts around best-tools, alternatives and comparisons — not your brand name

The New Front Page of Search Is a Conversation

People aren't only Googling products anymore. They're asking ChatGPT, Gemini, Perplexity and Claude "what's the best tool for X?" — and taking the answer at face value. A page-one Google result means nothing if the AI answering the question never mentions your name.


The Five Tools

Start with the free HubSpot AEO Grader for a one-time snapshot across ChatGPT, Perplexity and Gemini. Peec AI for ongoing analytics — visibility, position, sentiment, and competitor performance. Otterly.AI to monitor your own buyer-intent prompts daily across six AI platforms. Profound for enterprise-scale answer-engine intelligence. And AI Visibility Tracker for founders and small teams who don't need a full AEO platform.


What's in the Guide

What each tool is best for, the tactic of tracking competitors on the same commercial prompts, and why you should build your prompt list around "best tools," alternatives, comparisons and purchase intent instead of your own brand name.

The full breakdown is in the PDF.


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