Bring Lapsed Customers Back
Automatically identify customers who have not purchased recently and win them back with personalised, targeted campaigns.
How it's works
From Lapsed to Returning
Detect lapsed customers early and re-engage them before they shop with a competitor.
Identify Lapsed Customers
Greta flags customers who have not purchased in a defined period based on their buying frequency.
- Lapse thresholds set per customer segment and average repurchase window.
- At-risk customers flagged automatically without manual list-pulling.
Send a Personalised Check-in
Reach out with a warm message referencing their past purchases and what's new.
- Personalised subject lines referencing the customer by name and purchase history.
- New arrivals and bestsellers in their favourite categories featured.
Deploy a Win-back Incentive
For customers who do not respond, offer a targeted incentive to encourage their return.
- Discount, free shipping, or gift offer timed as the second touchpoint.
- Incentive value scaled to the customer's historical spend.
Measure Reactivation Rate
Track how many lapsed customers return and the revenue impact of win-back campaigns.
- Reactivation rate, revenue recovered, and cost per reactivated customer tracked.
- Optimise timing, offers, and messaging based on performance data.
Platform
Win-Back Automation for Retail
Automatically identify and re-engage lapsed customers before they shop with a competitor.
Lapse Detection Engine
Automatically identify customers who have not purchased in their expected repurchase window.
Personalised Win-back Emails
Send re-engagement emails referencing past purchases and featuring new relevant products.
Win-back Incentive Campaigns
Automatically deploy targeted discounts or offers for customers who do not respond to the initial outreach.
Multi-channel Re-engagement
Reach lapsed customers via email, SMS, and push notifications across the win-back sequence.
Reactivation Analytics
Track reactivation rate, recovered revenue, and cost per reactivated customer.
Explore More
Explore Other Industries
Greta works across every industry. See how other marketers are driving results.
FAQ
Got more questions?
Everything you need to know about win-back campaign automation with Greta.
You set the lapse threshold based on your average repurchase window. Greta then flags customers who exceed that window without purchasing.
Greta tracks reactivation rate, average order value of reactivated customers, and total revenue recovered through win-back campaigns.
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