Authors

Isha Karlekar

Marketer, Questera

Isha Karlekar is a marketer at Questera, writing about no-code and AI-built tools for teams without engineers to spare, and the economics of building versus buying software.

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Articles by Isha Karlekar

What Isha writes about

71 articles on the Greta.sh blog, across 7 topics: Growth Engineering (33), Engineering (32), Enterprise Tools (2), FinTech (1), Collaboration Tools (1), Cloud Storage (1), CRM Solutions (1).

Her subject is the economics. What software costs to build has moved by an order of magnitude, and her posts follow that through to the decisions it changes — what is worth building rather than buying, and which internal tools were never worth a sprint before and now are.

She writes for the team that cannot get engineering time: product managers working around a backlog, founders shipping an MVP without a technical co-founder, operations teams stuck between six SaaS subscriptions and a spreadsheet.

The case studies are the spine of it — a $0 to $10k MRR launch, a stack consolidation, a regulated-industry rollout — because the argument is more convincing with a number attached than without one.